Cryptic names
Evocative names
Intuitive names
Benefit names
Audience names
Attribute names
Definition names
Origin names
Naming crash course
Learn about the five messages names convey, how to balance clarity and flexibility, and what questions to ask yourself when starting (or finishing!) a naming project.
What is a name?
A word or phrase that identifies a specific person or thing. But how literal do you want to be about that definition?