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Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
Folder: 101s
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Brand strategy 101
Brand architecture 101
Naming 101
Connect
What is, Naming James Mueller 3/26/23 What is, Naming James Mueller 3/26/23

What is a name?

A word or phrase that identifies a specific person or thing. But how literal do you want to be about that definition?

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What is, Brand James Mueller 4/1/21 What is, Brand James Mueller 4/1/21

What is a brand?

It’s your company, or product line, or reputation, or brand. Duh!

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What is, Strategy James Mueller 3/25/21 What is, Strategy James Mueller 3/25/21

What is strategy?

A flexible plan to meet a goal.

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