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Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
Folder: 101s
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Brand strategy 101
Brand architecture 101
Naming 101
Connect
Naming, Method deep dive James Mueller 4/3/23 Naming, Method deep dive James Mueller 4/3/23

Cryptic names

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Naming, Method deep dive James Mueller 4/3/23 Naming, Method deep dive James Mueller 4/3/23

Evocative names

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Naming, Method deep dive James Mueller 4/3/23 Naming, Method deep dive James Mueller 4/3/23

Intuitive names

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“We take it slow, so you don’t have to.”