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101s
Brand strategy 101
Brand architecture 101
Naming 101
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Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
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Brand strategy 101
Brand architecture 101
Naming 101
Connect
Brand strategy crash course
Brand Strategy, Crash Course James Mueller 3/14/23 Brand Strategy, Crash Course James Mueller 3/14/23

Brand strategy crash course

Find what’s authentic, relevant, and different about you. Then make those concepts as simple and digestible as you can, for everyone at your organization.

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Tortoise is a branding community and think tank
founded on precision, patience, and tenacity.

“We take it slow, so you don’t have to.”