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101s
Brand strategy 101
Brand architecture 101
Naming 101
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Tortoise
Tortoise
101s
Brand strategy 101
Brand architecture 101
Naming 101
Connect
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Brand strategy 101
Brand architecture 101
Naming 101
Connect
Brand architecture crash course
Brand Architecture, Crash Course James Mueller 3/21/23 Brand Architecture, Crash Course James Mueller 3/21/23

Brand architecture crash course

Find the gaps between what your brands do stand for and want to stand for. Use your strongest brands to fill the gaps. Don’t pigeonhole yourself.

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Tortoise is a branding community and think tank
founded on precision, patience, and tenacity.

“We take it slow, so you don’t have to.”