https://tortoise.cool/ideas daily 0.75 2024-09-02 https://tortoise.cool/ideas/cryptic-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/evocative-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/intuitive-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/benefit-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/audience-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/attribute-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/definition-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/origin-names monthly 0.5 2023-04-03 https://tortoise.cool/ideas/naming-crash-course monthly 0.5 2024-09-02 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/6c469b2e-c611-4e6b-bcd8-050d8cd7a4dc/naming+pentagon.png Ideas - Naming crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tortoise.cool/ideas/what-is-a-name monthly 0.5 2023-03-31 https://tortoise.cool/ideas/brand-architecture-crash-course monthly 0.5 2023-04-01 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/4bfea721-0c3d-4f43-8717-10ff08e1e009/Extension+Brand.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/144eb8b0-7fb7-4ae0-ab4c-bfa78cdfb399/P%26G.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/bf238a76-b355-4085-8ff3-b2699b9cd19e/Independent+Brand.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/b7bc8b91-ff9f-4bbe-98c1-b1c431ac6445/Synonymous+Brand.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/8c849e66-ad0e-42dd-abe8-0ef862586b2d/Endorsed+Brand.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/31ea842d-4845-481d-add9-77fb739f4c44/Frito+Lay+schematic.png Ideas - Brand architecture crash course - Make it stand out “FritoLay is a house of brands.” https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/e35b2e79-e4e0-41ff-8df7-8c9496cdc8d8/Frito+Lay+flowchart.png Ideas - Brand architecture crash course - Make it stand out “FritoLay operates independent brands distinguished by their key ingredients.” https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/449c60dc-135a-47aa-8ab9-c49d56c1b37b/Bridge-building.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/85ff2500-feea-47aa-89f4-2ebbfc4403b6/Apple.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/ed9201cf-c9f7-4259-809b-faa0e4e1d4c6/Dependent+Brand.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/dc5500af-9f26-4826-8d1b-7a377bea7cef/p%26p.jpg Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/0ee0beed-9835-455a-bba3-b2a9eb885bc0/monster+factory+2.png Ideas - Brand architecture crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tortoise.cool/ideas/brand-strategy-crash-course monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/77d83919-d32f-4044-9152-cadba66af909/brand+strategy+hex+2.png Ideas - Brand strategy crash course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tortoise.cool/ideas/what-is-a-brand monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1fd9117a-2a54-43b3-9897-ed9f1b536152/pesi.png Ideas - What is a brand? - Make it stand out A redesign, not a rebrand https://tortoise.cool/ideas/what-is-a-strategy monthly 0.5 2023-03-28 https://tortoise.cool/ideas/category/Brand monthly 0.5 https://tortoise.cool/ideas/category/What+is monthly 0.5 https://tortoise.cool/ideas/category/Method+deep+dive monthly 0.5 https://tortoise.cool/ideas/category/Brand+Architecture monthly 0.5 https://tortoise.cool/ideas/category/Crash+Course monthly 0.5 https://tortoise.cool/ideas/category/Strategy monthly 0.5 https://tortoise.cool/ideas/category/Message+deep+dive monthly 0.5 https://tortoise.cool/ideas/category/Naming monthly 0.5 https://tortoise.cool/ideas/category/Brand+Strategy monthly 0.5 https://tortoise.cool/contact daily 0.75 2023-04-03 https://tortoise.cool/shell daily 1.0 2024-09-05 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/756b80b6-575b-4d09-8db2-4b680257fcfc/tortoise+tm.png https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/2e1b2553-24e2-4a77-9d67-57cfe597096c/bs+hex+simple.png https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/f69b598d-1667-49d8-8d2c-c3c0f8f53421/tortarch+small.png https://tortoise.cool/process daily 0.75 2021-08-02 https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617031262428-2IA638VXCGZQZ6O7W3RA/Process+Gold.png Process - We make it make sense. We move step by step, taking the time to get confident about each decision before we move ahead, charting a smooth course from challenge to solution. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617031152368-RYH8F9AN96F7QLSRYTT3/Process+2+Gold.png Process - Experiment Experiment We build towards our success criteria, iterating and creating on our own and with our clients. We correct our course, learning more each time and narrowing in on precisely the right approach. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617031171726-B0S9GZWNOCNW4A2Z09LM/Process+3+Gold.png Process - Persuade Persuade We crystallize what we’ve learned and the ideas that learning inspired, and formulate those ideas for the audiences they need to convince and guide. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617031093600-67B1RXPS0EQGQQNMZAE0/Process+1+Gold.png Process - Discover Learn We start every engagement by building a knowledge base. We learn about our clients, their customers, and their competition, and help our clients learn what we already know about the challenge they face and common solutions to it. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617032079770-DDP00EWGPHCWX06GG8X6/Spin.png Process Most agencies leap before they look, and struggle to learn from their mistakes, resulting in endless revision and little real progress. https://images.squarespace-cdn.com/content/v1/60527c84b133344379971164/1617033453414-T6XSUD1VPBLD29LWJQWF/Long+Process.png Process At Tortoise, we never stop learning and refining, so each step is a step forward. 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